Football Business
A polished news and media platform for the business of football, with daily briefings, a podcast, events listings and subscriber sign-up.
The challenge
The commercial side of football, ownership, sponsorship, finance and governance, was underserved by existing football media, which focuses overwhelmingly on results and transfers. The founders needed a dedicated platform that could publish daily and build a subscriber base quickly enough to matter in a fast-moving news cycle.
Context
A media platform lives or dies on publishing cadence and discoverability, so the build needed to support daily content operations from day one: briefings, a podcast feed and events, all pulling readers toward a subscription rather than a single anonymous visit.
Our approach
VibeStudio built a polished news and media platform structured around a daily briefings format, with an embedded podcast section and an events listings page for industry conferences and gatherings. A subscriber sign-up flow runs throughout the site so casual readers of a single briefing are consistently invited to convert into subscribers.
What we built
- A daily briefings format built for fast, repeatable publishing
- An embedded podcast section
- An events listings page for industry conferences
- A subscriber sign-up flow integrated across the site
The results
Football Business publishes daily briefings on a platform purpose-built for a media operation rather than a generic blog, with subscriber sign-up built in from launch instead of bolted on afterwards.
At a glance
Timeline
Delivered as a full media platform ready for daily publishing from launch.
Service
Website
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